Magento has one of the most modern and intuitive admin panels available. It brilliantly helps users monitor their business effectively, with quick access to sales, orders and product data. Being built with large and growing businesses in mind, with enhanced functions that speed up day-to-day tasks, Magento’s admin has the ability to manage multiple websites and stores from one single place.
Magento’s powerful content creation tool is one of the best in its class. With in-line editing functionality, reusable dynamic blocks, and the ability to save pages and content layouts as templates to reuse across multiple sites, it allows merchants to focus their efforts on building unique shopping experiences that differentiate the brand. Helped by an intuitive drag-and-drop content management interface, marketeers can keep the content fresh and engaging, without involving front-end developers.
When it comes to managing products, Magento is a real powerhouse which takes your commerce capabilities to the next level. From creating simple, configurable, bundled or grouped products, to handling complex order & fulfillment needs, no stone has been left unturned. With the help of Order Management, businesses with multiple brands, sites, stores, warehouses can now create seamless cross-channel experiences. Moreover, stores can be turned into pickup locations and adapt to customers’ shopping needs with the “Buy Online, Pick up In Store” feature.
The most advanced and flexible eCommerce platform in the market also comes with a powerful set of marketing tools. Valuable SEO and Search functions, Communications features for email marketing and newsletters, as well as Promotions tools are all there to help merchants reach more customers. Marketeers can easily access and analyze data, evaluate marketing ROI, retention efforts, conversion rates and more, to gain a 360-degree view of their business.
While using Magento technology, developers will find some of the most advanced tools and techniques. By using PHP 7 based frameworks like Zend and Symfony, Apache and NGINX web servers, as well as MySQL database, Magento makes sure it creates incredibly fast websites. Pair this with the canonical union between HTML5, CSS3 and jQuery and Knockout.js, and you will get not only fast but also extremely engaging pages with cross- browser compatibility.
With Magento Order Management, merchants can reach their customers through any channel, on any device. Add in the ability to provide flexible fulfillment options, including ship-from-store, ship-to-store and buy online, pick up in store, as well as the possibility to turn stores, suppliers, and partners into mini distribution centers, and you get a platform fit for world-class status.
Customizable with over a thousand high-quality integrations and extensions, Magento has gained the status of one of the most flexible eCommerce platforms.